Your business sign is one of the first things that customers will see, so it directly affects the way they perceive your company. Having a beautiful sign that’s sturdy will create a positive impression. But, if your sign is old and unattractive, your customers will assume that your business is not particularly reliable.
In this article, we’ll go over the different benefits of getting new business signage for your company.
Are Business Signs Still Effective?
Although digital advertising and social media are becoming powerful business tools, signs remain as one of the most effective ways to get new customers.
Research suggests that about 85% of your customer base will see your sign more than 60 times per month. Not only this, but 46% of customers learn about new companies by the sign outside of their premises. All of this translates to more foot traffic and may significantly increase sales.
Perhaps the best thing about business signs is that they are relatively affordable. While prices vary a lot, it’s usually more affordable to make a new sign than implement a brand new marketing strategy. And, it’s a one-time investment that may require maintenance every few years, if any.
What Business Signs Can Do For Your Company
The most obvious purpose of a sign is to promote your business, but this isn’t the only function it can serve. Having a new sign installed outside of your business can completely change the way your customers perceive your brand.
Here are some of the most common benefits of purchasing a custom business sign.
Create a Better Image
Creating the right brand image will allow customers to connect with your company. But, if your business sign is not in good condition, most customers will directly relate it to the quality of the services you offer.
This is the reason why having a new sign can create a better image for your company. Customers will assume that you‘re doing well enough to get a better sign, so they won’t question the quality of your services.
Provide Location Details and Work as a Landmark
Not all companies are online and not all consumers use their phones to find a local company. A sign is an excellent way to pinpoint your location. If your sign is visible or unique enough, it can even become one of the area’s landmarks, which may help you earn the community’s trust.
Work as Basic Advertising
Since the earliest days, signs have served as a basic way of advertising. You can use them to showcase your services, opening hours, and even include a loco or slogan that identifies your specific brand.
Distribute Information of Different Kinds
Even though it’s not always used, signs have a functional aspect that can help you distribute different types of information. You can use your business signage to direct customers to your social media profile, provide contact details, or other pieces of information they might find useful.
May Increase Property Value
Depending on the type and size you choose, adding a new sign to your business can increase property value. This is important even if you’re not looking to sell your business because it will help ensure that you’re making a good investment.
Learn More About Our Custom Sign Services
Having a new sign installed can have a great impact on your business. That said, you need to take the time and find a reliable company that can bring your vision to life.
If you need to find a reliable custom metal sign manufacturer for your business, get in touch with Salt Metal Art and our team will be glad to help.